The aim of this consultancy included the development and implementation of a gender-responsive Road Safety Awareness Communication Campaign for six selected road corridors.
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SOCIALLY INCLUSIVE ROAD SAFETY AWARENESS COMMUNICATION STRATEGY
Location
Saint John’s, Antigua and Barbuda
Client
Government of Antigua and Barbuda
Funding Istitution
Caribbean Development Bank
Client
Government of Antigua and Barbuda
Funding Istitution
Caribbean Development Bank
Objective
Pillar &
services
Description
The consultancy aimed to produce materials and raise road safety awareness of the public via multiple media channels; emphasize road safety awareness of men, women, age cohorts (children, youth, elderly and working age), persons with disabilities, among other at-risk groups; assess the success of the implemented awareness campaign; and produce road safety awareness training strategy.
On the official webpage of the campaign you can get more information and download dissemination material.
Pillars
services
Awareness campaigns
0
awareness campaign
0
manual
ITALY
Via Celimontana, 15
00184 Rome
Tel: +39 06 86219483
SPAIN
C/ San Pedro, 14 – 5º-4
04001 Almería
Tel: +34 950 655 354
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